After six months on the air, NY1's "Mornings on 1" needed a relaunch back into the market. This campaign featured a significant investment in both On-Air and Out of Home resources, relying on insights to target viewers in high-concentration areas.

The campaign proved successful, driving increases in viewership both during Mornings on 1 and throughout the day on New York 1 as well. The campaign also generated increased digital activity across all New York 1 digital platforms.